OTHER BRANDS/EXPERIENCE
Experience
I've been lucky enough to work with brands small and large, from mom and pop grocery stores and furniture makers to fortune 500 global brands. I approach all projects and brands with a global work ethic and a small business personal attention to detail. My goal is to support people in their dreams and to help broadcast their passion to their intended audience. That goal has no minimum revenue, no cost cap, and no requirements outside of doing right by our customers.
I am dedicated to intentional, passion driven, change supported work that inspires people to make decisions and I'm more excited than ever to start more challenging and deeper conversations. That's why I'm here. It's what I've brought to many agencies and brands in the past, and it's the conversation I want to start with you and your audience right now.
Key Learnings
Treating global brands like small businesses and treating small businesses like global brands can unlock new ways of thinking. Challenge your big clients to tell you why they do what they do, why they believe in their product, and what makes them special. Challenge your smaller clients to think of goals and ultimate success without financial restraint. Never miss an opportunity to treat your oldest client like they're the shiniest, most brand new trophy in the case and never stop pitching to win them in every meeting.
Regional Advertising/Campaign
CommunityAmerica Credit Union
With the assistance of Cactus in Denver, CO, CommunityAmerica Credit Union of Kansas City constructed a web of partnerships with local heroes like Patrick Mahomes, KC Royals commentating legend Joel Goldberg, and local business leaders to prove that CommunityAmerica exists to support the community it loves.
Involvement: TV, Radio, OOH, Online Video and Local Print Supporting Local Partnerships, Digital
Digital, User Experience, Web and Copywriting
I'm a Butcher Jim, not a Web Developer
Carroll's is a family owned butcher shop. In 2012, Carroll's had an understandably rudimentary website showcasing a list of products, a few product photographs, a phone number, address, and a desperate need for digital presence.
During my time working with Carroll's, I wrote their "About" story and most of their website content, wrote product descriptions for nearly every product in their library, and helped their creator, Hugh, start his blog, "Cooking with Hugh", which detailed many of the recipes in his regionally famous cookbook. I also helped them create and propagate SEO for the site, which put them back at #1 in the area for butcher shops and country stores and led to their opening of a second location.